Auckland Web Design & Development
Your website, in very good hands.
Featured web projects
Some New Zealand businesses we build for. And keep on building for.
- 01Web Design & Dev · Branding
NumberWorks'n Words
Number Works 'n' Words — 2026Number Works 'n' Words — 2026 - 02Branding · Web Design & Dev · Brand Strategy
Agmax
Agmax — 2025Agmax — 2025 - 03Software Dev · Web Design & Dev
NZ Society of Cosmetic Medicine
NZ Society of Cosmetic Medicine — 2026NZ Society of Cosmetic Medicine — 2026 - 04Branding · Brand Strategy · Web Design & Dev
Star Insure
Star Insure — 2025Star Insure — 2025
Websites by The Caretakers
We build websites and then we care for them. It's literally our name.
We'll give you half an hour of honest advice about your website, free. Promise we won't hold back.
Reach OutWe know far too much about our clients' industries.
We've spent a decade working inside the New Zealand insurance market. We know the compliance copy. We know quote flows. We know what happens when you try to plug a shiny new website into an underwriting system from 2004. We know what your marketing team wants. We also know what your compliance lead won't let them have.
We've been working with insurance companies since literally day one. We've taken scrappy challengers to category leaders – and are experts in the space.
Selling into construction, trades and health & safety is a different sport entirely. The audience is sceptical. The sales cycle is long. The person buying is almost never the person using the thing. We've learned how to make websites that actually talk to that audience, using outcomes and evidence and video instead of the usual buzzword soup.
With Workdek we helped launch an entirely new category of safety product into the New Zealand construction market. Which is a polite way of saying we convinced a lot of stubborn people to do things differently.
Farmers and primary producers do not suffer fluff. They want a site that loads on a dodgy rural connection, that says what you sell in words that make sense, and that has the phone number somewhere they can actually find it. We build for how people actually behave, not for how a marketing deck says they behave.
Agmax is a 30-year-old family business selling dairy hygiene and animal health products. They trusted us with a full rebrand and a new digital platform, which was generous of them given how easy that would have been to get wrong.
The Caretakers have been working with Star Insure for several years. From an IT view, they have proven to be a proactive, reliable and professional and valued partner. They have taken the time to learn and understand our business, and worked with us to change our systems to achieve operational efficiency and deliver value to our organisation.
You've made it past the testimonials. At this point you should probably just call us.
Really, reach outHow we build websites
Custom-built, with the right tool for the job.
Every site we build is custom. No themes or templates. No page-builder spaghetti. No mystery plugins you'll be scared to update six months from now. We've gone deep on a handful of tools instead of dabbling in everything, and between them they cover everything a New Zealand business actually needs.
We design for conversion for both existing brands, and those created by us. We measure results, and when the site's live we don't disappear, which is why most of our clients have been with us for years. These are our preferred tools for building websites.
Go on then
You'll talk to a developer, not a salesperson.
If you're in Auckland, we can meet in person. If you're anywhere else in New Zealand, a video call works fine. Either way you'll speak to the people who'd actually be building your site.
Call us on 09 929 1216 or email [email protected]. Or fill in the form if that's more your thing – we check it daily and actually reply.